Insights on customer experience, African markets, and building products for the continent.
Web-only survey platforms miss the majority of African consumers who use feature phones. Here's how SMS and USSD surveys close the gap.
Read articleNet Promoter Score is the gold standard for customer loyalty measurement. Learn how to implement NPS when your customers use SMS, not email.
Read articleHow betting companies in Tanzania can use automated customer feedback surveys to meet Gaming Board requirements for responsible gambling monitoring.
Read articleUSSD is the most underrated channel for customer feedback in Africa. Here's how to design USSD survey flows that get high response rates.
Read articleA technical deep-dive into how Mteja Sauti's AI processes Swahili open-text responses and extracts actionable themes.
Read articleFrom network quality satisfaction to dealer NPS — the most impactful customer experience metrics for African telecommunications companies.
Read articleWe're preparing in-depth articles on CX in Africa. Subscribe to be notified when we publish.
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